Hey, I’m Robyn — Founder of The R.A.C. Collective.

After years working in analytics and marketing strategy, I saw how many passionate beauty and wellness business owners were creating amazing work but struggling to see results online. That’s where I come in.

I built The R.A.C. Collective to bridge the gap between creativity and data — helping you actually understand your numbers and use them to grow your business. My approach blends analytical strategy with a warm, supportive partnership, because I believe your data should empower you, not intimidate you.

Through my reporting packages, I break down your social media performance in a way that’s visual, actionable, and tailored to your goals — so you can spend less time guessing and more time building your brand.

At The R.A.C. Collective, we’re not just looking at metrics — we’re uncovering your growth story.